You don’t have to wait for a “big event” to use a story. Less dramatic opportunities appear all the time in the workplace. Whether it's at your weekly team meeting, a town hall or a crucial 1:1, stories can help you deliver key messages and demonstrate your leadership chops.
Why do we think fit people have greater leadership potential? Why do we follow the exercise, diet, meditation or sleeping routines of renowned leaders? Why does being “emotional” undermine our leadership presence? Why is clear communication a predictor of leadership?
As viewers, we aren’t interested in the cult of personality that surrounds reporters. Or at least, we shouldn’t be. The news shouldn’t be about them. News should be exactly that, in its purest form. The same goes in business.
The NSPCC is the leading children's charity in the UK, yet it receives nearly no government support. It relies overwhelmingly on donations from members of the public and businesses, therefore delivering key messages and weaving a story that attracts and retains supporters are of critical importance to their work.
Successful sales people and negotiators are well aware of the seesaw effect; therefore, they adjust their and their counterparty’s status continuously. Because they move back and forth from a leading to a following position, they allow the other party to take the lead at certain times. This way, they achieve their objectives and keep the relationship healthy.