You don’t have to wait for a “big event” to use a story. Less dramatic opportunities appear all the time in the workplace. Whether it’s at your weekly team meeting, a town hall or a crucial 1:1, stories can help you deliver key messages and demonstrate your leadership chops.
Our first Business Brain event of 2017 explored the essential ingredients needed for telling great stories in the digital age. Our guest chair, Belinda Goldsmith, Editor-in-Chief at the Thomson Reuters Foundation, gave expert insight into how the way people consume news and information has changed and what we can do to keep readers engaged.
Whether you’re pitching to a client or presenting at a board meeting, you have to engage your audience or else risk failing to communicate the value you have to offer.