Using financial psychology to better serve female clients

financial psychology

It’s no secret in the wealth management industry that female clients can no longer be viewed as a secondary group of investors.  But many advisors have yet to grasp how they should engage and work with women investors differently.

In the latest Journal of Financial Planning, Templar consultant Lindsey Larabee reviews how to use financial psychology to better serve female clients.

Lindsey discusses various strategies with Bradley T. Klontz, a founder of the Financial Psychology Institute™ and associate professor of practice at Creighton University’s Heider College of Business.  Unsurprisingly, communication plays a major role in these engagements.

Lindsey LarrabeeLindsey is a certified financial behaviour specialist® and brings a research-led, yet highly practical communications coaching angle to her role.

Her specialised expertise is underpinned by direct experience of building and managing client relationships across all channels since 2007.

Lindsey is developing specific modules on customer stratification and the overall client experience, addressing the challenges that wealth managers face as their customer bases evolve.

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