Ethos, Logos and Pathos

Ethos, Logos and Pathos

Revisiting the foundations of persuasive communication and why Aristotle is as relevant today as ever. At Templar, we ask our clients to think about their core communications objectives in three dimensions. First, the substantive content they are communicating and...
How to manage change in client relationships

How to manage change in client relationships

Change is the law of life. And those who look only to the past or present are certain to miss the future – John F. Kennedy Change is inevitable, and it can damage your relationship with your clients if you’re not prepared for it. But when managed effectively,...