‘Evangelism’ is not just any old business buzzword. In the age of social media it’s the key to persuasive communication. It’s at the heart of communications if you want to enchant your audience. Guy Kawasaki champions evangelism in his recent article for...
Too many good ideas get lost in the delivery of boring, run-of-the-mill presentations. Adding a bit of fizz and ginger can spice up your presentations. While the way you speak or how you stand in a presentation may not seem to matter at first, it can mean the...
The most effective marketing tools are often subtle, says Martin Lindstorm. The same can be said for executive presence. That indefinable ability to inspire confidence, command respect, deliver under pressure and charm the most exacting of audiences. All agree it is a...
Annoying. Scratchy. Disinterested. Sexist. Innovative. Unprofessional. Vocal fry is all over the opinion pages lately, despite being a far-from-new phenomenon. This ‘popping’, drawn out style of speech was first recorded in British men in the 1960s, who – it’s thought...
The world’s fastest female speaker, Fran Capo, can manage 11 words a second. That is really speaking fast. She could read this whole article aloud in less than a minute. As you can see in the video, the words are distinct and audible but it’s not so easy to...