Ethos, Logos and Pathos

Ethos, Logos and Pathos

Revisiting the foundations of persuasive communication and why Aristotle is as relevant today as ever. At Templar, we ask our clients to think about their core communications objectives in three dimensions. First, the substantive content they are communicating and...
Five overused words that undermine credibility 

Five overused words that undermine credibility 

If you want to have genuine impact when you write or present, there are certain words you’d do well to avoid. They’ve lost all meaning and will only act to obscure your message and turn people off. A stubborn myth persists in corporate life that if we don’t use the...
How to reap the peace dividend at work

How to reap the peace dividend at work

On World Peace Day it feels appropriate to look at ways to handle difficult conversations with clients and resolve conflict at work. DIFFICULT CONVERSATIONS are an unavoidable fact of life. And yet most people do their very best to avoid them. Whether it’s an unhappy...